Nominee for Most Valuable Campaign
Light Brigade Maryland Follow LightBrigadeMD
http://www.facebook.com/LightBrigadeMaryland
Nominee Information
What innovative approaches did the campaign take?
Individuals would stand with lighted panels at dusk on highway overpasses and other locations to communicate activist messages. The messages would change depending on the number of people available to carry the panels and the location of the activity.
What change did this campaign hope to create?
The purpose was to spread the message to vote "for" a particular question in the November election.
What was creative or different about this campaign?
It was at night with lighted letters. It was just individuals with individiual letters standing on highway overpasses, bridges and roadways with a meesage that needed to be stated. Simple but important.
How did the campaign motivate the nominator to participate?
I had a personal reason for wanting the particular question to be approved and as such I had a versted interest to see that this campaign was as successful as possible. When I would hear an acknowledging honk of a car horn, and there were many, I knew the message was being put forth and that was what I was out here to do.
Additional Comments
This campaign was done in an effort to pass the Marriage Equality bill in the state of Maryland that had gone to a referendum. Our mission was to get the word out that all people of the state should have the right to marry those they love. The result of the campaign is that the LGBT community in Maryland can now legally marry their partners. Our campaign was a success.
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Nominee's Personal Statement
- All the people that participated in this project of activism brought this group to life. The excitement and momentum kept them energized and invested in the campaign and will hopefully keep them excited about moving this project forward and on to new topics.
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Submitted By Patricia English
- Relationship to Nominee: I was part of the group
